Action Movie Questionnaire
 
Lights, camera, ACTION
Thank you for participating in this short, 10-minute survey about action movies. We are a team of fourth-year marketing students from Simon Fraser University. We are fulfilling part of a course requirement by collecting data for our marketing research project. Our task is to assess consumers’ perceptions regarding action movies. As a past or possible customer, we are very interested in hearing your thoughts and opinions about action movies. Answering these questions should take approximately 10 minutes. Please answer all of the questions, as incomplete questionnaires will not be useful. Your responses are VOLUNTARY AND CONFIDENTIAL. The results of the study will be aggregated; no individual response will be publicized. We assure you that your personal/company identity will remain anonymous and your responses will be strictly confidential. If you have any questions related to this research, please feel free to contact our Luke O’Sullivan at Ldo1@sfu.ca. Alternatively, you can contact our supervising professor, David Dobson, at ddobson@sfu.ca. Thank you very much for your participation.

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